The Sellier & Bellot trade mark is amongst the oldest trade marks. It was listed in Prague in 1893 and also registered in Vienna and Berlin. This trade mark covers the whole range of sporting and hunting ammunition, machinery and equipment for ammunition manufacture. The Company owns 21 trade marks registered in 75 countries throughout the world. In the nineties the Company was amongst the world leading manufacturers of handgun ammunition in terms of both volume and product range.
The strategic target set by the Company for the year 2010 is to achieve total sales of USD 41 million. The whole business strategy of the Company is orientated towards this goal. From the point of view of its 1999 – 2005 goods structure, the Company is making efforts to raise the sales of its most profitable product groups - i.e. pistol and revolver cartridges. Achieving such targets is only possible if the principle that production requirements are dictated by the market is strictly adhered to. The ability to be governed by demand and be able to satisfy market needs quickly and in all their aspects is fundamental attribute of today´s prospering and dynamic company Sellier & Bellot.
Sellier & Bellot JSC, is an important partner of the Czech Shooting Federation as far as clay pigeon shooting is concerned. The Company is a sponsor of prestigious international shooting competitions and also of some successful foreign shooters. The outstanding results of Czech shooters, who traditionally belong to world top sportsmen, testify to the first – rate quality and reliability of Sellier & Bellot‘s cartridges.
